Business Research in People Practice (7CO04)

15
CREDITS

ADVANCED QUALIFICATIONS 2021

Core Unit

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About this Unit

This unit contains the components to enable a systematic approach to define, design and undertake a business research project in people practice. It focuses on developing ability to produce an integrated report based on evidence and to include own recommendations and critical reflection.

What will you learn

You will plan a business research project including examination of themes that would add value to the organisation. Critical evaluation of key publications and terms of reference will be undertaken, and a range of questions established to support the project focus and developed outcomes. You will distinguish between primary and secondary data, conduct cost and benefit analysis, and research ethical issues around data collection for your project. You will design an appropriate strategy for analysing and organising your data and finally develop conclusions and business-focused recommendations as an outcome of the project and reflect on how you could improve future project design and delivery.

This module is suitable for persons who:

are experienced people practitioners
are working in a senior people practice role and wish to extend and deepen their skills and understanding to shape strategy, policy and people
wish to shape people practice, creating value for a wider audience
are currently leading and managing people and practice within organisations.

Learning outcomes

On completion of this unit, learners will be able to:

Be able to plan a people practice business research project aimed at adding organisational value.
Be able to justify the most appropriate research methods to collect data for the chosen project.
Be able to analyse data to make decisions and provide business and people management insights.
Be able to propose recommendations based on conclusions derived from the research and analysis.

NEW CIPD ADVANCED QUALIFICATIONS 2021

Advanced Level

A short video introducing the new CIPD qualifications

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Fleur Scott

Watson Martin stood out. I liked the way it was structured offering distance learning with a personal tutor and the extra option of support through exam workshops. It was flexible and fitted my needs. I have already recommended Watson Martin to a colleague.

Suzanne Moore

The structured process run by Watson Martin has made the whole journey much less daunting. Dee has been really supportive. Knowing I could get in touch with her at any time to ask questions, or ask her to read over practice questions was incredibly useful. In terms of the exam, believe me practising timed questions is the key!

Rebecca Henning

I had a great experience with Watson Martin. I felt completely supported throughout and everything was very professionally done. Having the CIPD Diploma does give you that credibility around the board table, particularly when you are delivering information and messages that don’t always go down well. Having the knowledge gives you the belief and confidence in what you are doing and it gives you recognition and credibility within your business to make the impact necessary.

Steve Way

What stood out for me about Watson Martin was the professionalism of the tutors and the emphasis placed on creating your own development plan during the course of your studies which meant that you could align your study to real time practical situations in the workplace. From my own experience of being on the programme, I quickly realised how ‘cold’ my answers would have been without real practical work examples to bring situations to life.

Simon O’Farrell

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